Resume

  • Bader Rutter - Senior Analyst | Dec. 2021 - Present

    • Built, iterated, and maintained internal and external client Tableau dashboards fed via data from PostgreSQL tables and API connections. Dashboards included website and media performance.

    • Delivered monthly and quarterly analysis to clients helping shape media strategy built on Paid Social, Paid Media, Paid Search, and Website performance.

    • Translated data insights to multiple stakeholders with various levels of data fluency.

    Kohl's - Ad Operations Coordinator | Nov. 2020 - Dec. 2021

    • Led discovery work to unlock new methods for reporting on media performance, leveraging SQL and Kohl’s BigQuery data tables to strengthen Kohl’s co-op reporting capabilities.

    • Implemented a more efficient reporting process for multi-channel co-op campaigns, breaking down digital performance of Display, Online Video, Streaming Audio, and Social Media channels.

    • Worked on Multi-Touch Attribution Task Force to familiarize, train, and onboard Kohl’s media teams on new multi-touch attribution modeling tool.

    Harley-Davidson Motor Company - Associate Marketing Analyst | Jun. 2019 - Jul. 2020

    • Developed Marketing Dashboard in Microsoft Excel with integrations into Adobe Analytics, ensuring alignment to Museum strategy through monthly stakeholder meetings.

    • Launched three online analytics dashboards to the US dealer network, achieving program enrollment of over 70% (400+ dealers). Dashboards detailed metrics for dealers’ sales leads, certified websites and digital advertising campaigns.

    • Program headline accomplishments include 250,000+ sales leads integrated directly into dealership CRMs and a 50% improvement in sales lead follow-up time.

  • University of Wisconsin - Madison | Wisconsin School of Business

    Double Major: Marketing and Finance Bachelors Business Administration

    Graduation Date: May 2018

    • Tableau

    • Google Analytics

    • Google Tag Manager

    • PostGres SQL

    • Python